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Content Automation Client: Waterprof Azure / Content Automation

Secure LinkedIn Content Automation on Azure

We built a secure AI assistant inside Waterprof's own Azure environment that drafts LinkedIn posts from project documents, in Waterprof's tone. The data stays in-house and the team approves every post.

Result: 45 minutes saved per post. With about 3 posts a week, that is over 2 hours a week back for the work that matters.

Animation: inside Waterprof's own Azure environment, an AI assistant reads a project from SharePoint and drafts a LinkedIn post in Waterprof's tone. The team approves it before it is published. About 45 minutes saved per post.

Animation: inside Waterprof's own Azure environment, an AI assistant reads a project from SharePoint and drafts a LinkedIn post in Waterprof's tone. The team approves it before it is published. About 45 minutes saved per post.

The Problem

Employees spent about an hour on every LinkedIn post: finding the right project information, writing the text and checking the tone. Nobody enjoyed it. The solution also had to stay inside Waterprof's own Microsoft and Azure environment, because data handling was a hard requirement.

The Approach

We built an AI assistant on Azure, inside Waterprof's existing Microsoft environment. It pulls a project from SharePoint on request and drafts a LinkedIn post in Waterprof's own voice. A person on the team always reviews the draft before it is published.

Azure Python
Waterprof's internal LinkedIn Post Generator: pick a project from SharePoint or upload a file, choose the post language, generate a draft, then review and edit it before posting.
The internal tool Waterprof's team uses: pull a project from SharePoint, generate a draft, then check and edit it before it goes out

Results

Posts no longer start from a blank page. Each post takes about 45 minutes less, and with around 3 posts a week the team gets more than 2 hours a week back. All data stays inside Waterprof's own secured environment.

Enterprise data stays on Azure
A human always approves
45 minutes saved per post

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